The ambition
Krew Guru digitises the seafarer journey end to end: from fragmented paperwork to trusted, data-rich profiles and transparent hiring.
The B2C product helps seafarers build a professional maritime CV, find roles that match their rank and growth path, and track application progress with predictable feedback windows.
Research
I led designers and researchers through discovery and validation: 20+ qualitative interviews across ranks and vessel types, several CX/UX surveys, and prototype usability studies.
The key insight: guided steps with progress and inline validation reduce drop-off and time-to-complete. Maritime-specific filters — rank, vessel type, embarkation date, contract length — are what make results relevant at all.
What I designed
A guided CV builder that gets a seafarer to their first application in about twenty minutes, with progressive steps, inline validation, and progress and quality indicators.
An IMO field that auto-enriches vessel data, removing a whole class of manual entry errors. Everything mobile-first, for 82%+ mobile usage, often on poor signal at sea.
Results
CV creation time fell from 60–90 minutes to roughly 20. Profile completion rose by 40%. Mobile adoption held above 82%, and the digital flow removed physical CV submissions at the office entirely.